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Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology) PDF




: Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754938 | Date : 2007-10-12

Description :

PDF-b2598 | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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: E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)

ISBN : #1402071787 | Date : 2002-10-31

Description :

PDF-7a9dd | E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and … E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)


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Wettbewerbsvorteile Durch Wissen Knowledge Management PDF 82c47426f

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by Bernhard Mescheder : Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition)

ISBN : #3642278957 | Date : 2012-06-07

Description :

PDF-a214c | Wachsende Komplexität prägt die Unternehmenswelt seit Jahren auf fast allen Ebenen. Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexität in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren. Dafür verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mithilfe von wissensbasierten Softwarelösu… Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition)


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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever PDF




by Jeff Fromm : Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

ISBN : #0814433227 | Date : 2013-07-02

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PDF-e6be4 | The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this gene… Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


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Business Business Marketing Communications Considerations PDF 177285771

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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times PDF




by Ioannis Rizomyliotis : Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

ISBN : #331958782X | Date : 2017-06-28

Description :

PDF-ae5d5 | This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a… Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times


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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times by by Ioannis Rizomyliotis

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback)) PDF




by Lena Claxton : How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback))

ISBN : #0735204322 | Date : 2008-09-02

Description :

PDF-b3104 | Read Lena Claxton and Alison Woo’s posts on the Penguin Blog.The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the esse… How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback))


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Zahlungsverhalten StationA4ren Point Sale ErklA4rungsmodelle PDF Dda8ca573

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by Eva Margarete Walter : Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition)

ISBN : #3834922471 | Date : 2010-03-11

Description :

PDF-f2e3a | Eva Margarete Walter beschreibt das Zahlungsverhalten am stationären Point of Sale (POS) anhand einer Studie im Handels- und Dienstleistungssektor. Sie untersucht die Anteile der einzelnen Zahlungsmittel in Bezug auf Akzeptanz und Umsatz und leitet ein Erklärungsmodell ab…. Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition)


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QualitA4t Marktbezogenen Planung Erfolgsauswirkungen Wahrnehmungsunterschiede PDF 9927c8b3c

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by Bernhard Schenkel : Die Qualität der marktbezogenen Planung: Konzeptualisierung, Erfolgsauswirkungen, Determinanten, Wahrnehmungsunterschiede (German Edition)

ISBN : #3835006215 | Date : 2006-11-24

Description :

PDF-07fcd | Bernhard Schenkel entwickelt ein Modell, das es Unternehmen ermöglicht, ihre Planungsaktivitäten systematisch zu bewerten, und zeigt, dass eine gute Planung sowohl den Markterfolg eines Unternehmens als auch die kosteneffiziente Abwicklung der Unternehmensaktivitäten positiv beeinflusst. Er beschreibt die unternehmensinternen und -externen Voraussetzungen für eine hochwertige marktbezogene Pla… Die Qualität der marktbezogenen Planung: Konzeptualisierung, Erfolgsauswirkungen, Determinanten, Wahrnehmungsunterschiede (German Edition)


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Future Competition Co Creating Unique Customers PDF 462141092

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by C. K. Prahalad : The Future of Competition: Co-Creating Unique Value With Customers

ISBN : #1578519535 | Date : 2004-02-18

Description :

PDF-ecf8b | In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can’t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a conse… The Future of Competition: Co-Creating Unique Value With Customers


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[Pub.72XBp] The Future of Competition: Co-Creating Unique Value With Customers PDF | by C. K. Prahalad


The Future of Competition: Co-Creating Unique Value With Customers by by C. K. Prahalad

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